Great photos are crucial to the success of your online shop or blog. I don’t care if you are selling art like me, selling video games, or just hoping people read what you write. People want pretty things to look at. Pinterest is an explosion of lovely pictures being collected into virtual cork boards and Facebook’s new timeline layout is all about the photos.
There is no reason to write a blog post if it isn’t going to have an image of something. Remember back to elementry school… they used to test us on what kind of learners we were. Some people are visual, some are kinetic, some auditory, etc. My super informal research just now says 65% of people are visual learners. You need to give people an image to associate with whatever you are writing about.
In an online shop like Etsy, people aren’t going to save your picture on Pinterest and thus have it repinned of your gorgeous one of a kind necklace, bracelet and earring set if the photos look like crap. Other people aren’t going to use your item in a “treasury” that hopefully gets featured on Etsy’s front page for exposure if the photos look like crap.
Most importantly, they aren’t going to BUY it.
Here’s a recent evolution of product photos:
The first photo is OKAY. The peach is washed out, there is a bright flash spot, and it’s just kind of BLAH.
This second photo went through FotoFuze.com. It is a nifty FREE program that cleans up the white or black background on your photos. It makes it so much cleaner and crisper. Still the peach is weak and the photo is not enticing.
This newest photo is leagues beyond the first two, if I do say so myself. The mason jar prop keeps the jewelry from just floating (and mason jars are VERY popular right now), the peach finally looks like it does in real life, and you get to see some of the texture in the vintage blue glass beads. This photo makes me want to see more. As cliché as it is, this photo could be part of a story.
As you can tell, I’ve been taking photos of this set of jewelry ALL WEEK. I just have to accept that as an someone that uses the internet to sell my work, my new art form is photography. It takes a lot of trial and error, but in the end it is worth it. The photos are an integral part of the product, whatever that product may be.